P.I.G.’s director Dean Freeman has just filmed another spot, and this one stars 3-time Oscar nominee Bradley Cooper! Dean’s new TVC for Haagen Dazs features Haagen Dazs’s new spokesman, Cooper, being playful with a lady friend as they share a delicious, creamy pint of vanilla ice cream. Bradley Cooper and his co-star give magnetic performances under the direction of Dean, creating a piece that authentically evokes the sweet joy of eating great ice cream. Above is the director’s cut. You may watch the final TVC on Dean’s director page.
Archive for June, 2015
Dove’s latest mega-viral video, “Choose Beautiful,” is an international social experiment that tackles the question: Why are so many women reluctant to celebrate their own beauty? P.I.G. helped Dove, Ogilvy Chicago, and production house Joinery with the Shanghai leg of the “Choose Beautiful” experiment, which also went on to survey the women of Delhi, San Francisco, London, and Sao Paolo. In Shanghai, we set two signs atop two adjacent doors at a mall, one sign reading “Beautiful” and the other “Average.” Women entering the mall, walked through the door they felt best described them. The ladies were then interviewed about their choices, and their responses provided some very poignant insights.
Jessica Sanders is an Academy Award-winning documentarian and P.I.G.- repped filmmaker, and she recently received $150,000 from the Alfred P. Sloan foundation to make her next film, Picking Cotton. Jessica’s film will be based on the true story of Jennifer Thompson, a rape victim who unintentionally imprisoned an innocent man by identifying him as her assailant. The man would go on to be exonerated by DNA evidence, after which Torneo developed a close friendship with him. We at P.I.G. are ecstatic for Jessica’s success, and await her finished film. See some of Jessica’s commercial work HERE.
The Grumpy Pig x P.I.G. China
Pigpen Cinema Presents: Kurt Cobain: A Montage of Heck
Tuesday June 23, 2015
Doors at 9 | Movie starts at 9:30
65-4 Maoming Bei Lu (Weihai Lu/Yan’an Lu)
Drink specials on beer, wine, and cocktails
Free “Grumpy” movie popcorn snacks
Space is limited to 35 seats
First come first serve
More on the film:
Kurt Cobain: A Montage of Heck (2015, 132 min., dir. Brett Morgan, English & Chinese subtitles)
Please Be Advised – Film contains nudity and foul language
“When you wake up, please read my diary. Look through my things, and figure me out.”
Kurt Cobain has been called a musical genius, a junkie, a visionary philosopher, and a lost soul. 21 years after the Nirvana frontman’s globally-mourned suicide comes the documentary that perhaps most brusquely captures who Kurt Cobain truly was, stripped of all the mythology and rumors. A Montage of Heck is a documentary nine years in the making, created in collaboration with Cobain’s parents, daughter Frances Bean Cobain, and widow Courtney Love—who gave director Brett Morgan access to never before disclosed footage, writings, and drawings from the befallen grunge music pioneer’s private life. Morgan compiles those startlingly intimate documents together with beautiful animations and interviews with the people closest to Cobain, to deliver a nuanced artist profile that satisfies Nirvana worshippers and newbies alike.