Xavier Chassaing brings us “Visionary Lights”

BMW unveils its new BMW 7 Series in China with their new campaign from Serviceplan Beijing, directed by Xavier Chassaing and produced by P.I.G. China. Shot in the mountains of Xinjiang, China, the film showcases the car as the new “wave of the future” as it literally and metaphorically lights up the world around it. The lush verdant landscapes of western China were scanned especially for the film, then brought to life by post production studio Mathematic.

Credits:

  • Agency: Service Plan Beijing
  • Director: Xavier Chassaing
  • Production: P.I.G. CHina
  • Post Production: Mathematic Paris
  • ECD: Kathrin Guethoff

J+J bring us Moments of Joy with Holiday Inn

Having brought us real men with their recent Dove Men film, director duo J+J have teamed up with Ogilvy and P.I.G. China once again. The first of Holiday Inn’s Moments of Joy campaign, the film highlights the relationship between working mother and daughter and the common struggle for work-life balance. Catch the film online here or during some of the most-watched Chinese TV shows, “The Voice of China” and “Dad, Where Are We Going?”. Coverage on the film from AdAge here.