PIG’s recent collaboration with OPPO culminated in our latest film for our client’s Find X2 Pro mobile phone, Lamborghini edition! The special edition model is based on the Lamborghini Aventador SVJ Roadster (limit 800 production units) and features a carbon-fiber textured phone back, gold plated camera edges and comes in sleek black and copper tones, perfectly in parallel to the coveted supercar.
The PIG-produced film is an entirely 3D feat, exquisitely excuted by Unit Motion, part of the Animation Collective WIZZ (more infor here). The 30-second film perfectly highlights the seemless integration of the supercar’s design components into the Find X2 Pro.
客户 Client：OPPO 导演 Director: Unit Motion at WIZZ 制片 Production: P.I.G. CHINA
P.I.G. China‘s 2nd and 3rd time working with Under Armour in the past year sees two films showcasing Zhu Ting (volleyball) and Jin Yuan (track and field) in #TheOnlyWayIsThrough global campaign. UA’s message: “Improvement isn’t easy. There are no shortcuts. No cheat codes. No quick fixes. Just hard work. The only way is through.“
#TheOnlyWayIsThrough brings together global athletes including Dwayne Johnson, Stephen Curry and Michael Phelps to promote the spirit of its slogan. For the China segment, we follow two leading ladies: former national team track and field runner Jin Yuan (金源) and national volleyball player Zhu Ting (朱婷).
These are the 2nd and 3rd collaborations between P.I.G. China and Under Armour, to date! Our team traveled to Tianjin’s National Women’s Volleyball Institute to shoot with Zhu Ting while Jin Yuan’s film was shot in 2 days across 6 venues in Shanghai.
The films will be featured with other in the series in Under Armour’s #TheOnlyWayIsThrough campaign across global media platforms this spring.
A blog on moving images & digital creativity in and around China (from the offices of PIG China) - read more here.