PIG China

4 Awards at The Cristal Festival

Cartier “Shape Your Time” Wins 4X at Cristal Festival. Bruno Aveillan and François Brun both served on the Luxury Jury of the festival.

http://www.cristalfestival.com/

Gold –  Luxury, Jewelry

Gold – Luxury, Film

Silver –  Film Craft, Special effects

Silver – Film Craft, Luxury film

The Cristal Festival is an annual gathering of the world’s top minds in advertising. Last month, the festival’s ad campaign competition jury granted four awards to the Cartier TV Spot “Shape Your Time,” from QUAD’s Bruno Aveillan—a director who’s exclusively-repped by PIG in China. “Shape Your Time,” which has garnered over 15 million views on YouTube, is a gorgeous CGI spectacle that explores the ever-indispensible craft of watchmaking.