PIG China

Eugenio Recuenco Gives Niccolo Hotels a Five-Star Debut

New P.I.G. director Eugenio Recuenco has just collaborated with luxury branding firm Yang Rutherford to create “New Encounters, Timeless Pleasures,” a classy, lushly-lit spot for the new upscale hotel chain Niccolo Hotels. The wordless, racy ad visually tells the story of a man and woman finding their way to each other, finally to meet and spend their first night together in a deluxe suite at a Niccolo hotel. On their way to one another they wander through the beautiful corridors of the hotel, and experience top notch service from its staff. “New Encounters, Timeless Pleasures,” is dripping with Eugenio’s glamorous signature aesthetic–more of which you can see HERE.