Having brought us real men with their recent Dove Men film, director duo J+J have teamed up with Ogilvy and P.I.G. China once again. The first of Holiday Inn’s Moments of Joy campaign, the film highlights the relationship between working mother and daughter and the common struggle for work-life balance. Catch the film online here or during some of the most-watched Chinese TV shows, “The Voice of China” and “Dad, Where Are We Going?”. Coverage on the film from AdAge here.
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