PIG China

New Biotherm Homme Ad is a Knockout

Biotherm Homme believes that even the toughest guys should be keeping moisturized. The luxury skincare company’s new “Total Recharge” moisturizing face wash gives a man the refreshing splash of energy that lets him fight through the rest of his day. Biotherm Homme’s new “Manifesto” spot—produced by P.I.G.—fittingly features international boxing champion Zou Shiming getting a “total recharge” in the middle of his training and sparring. The Ben Tseng-directed spot is shot in a film noir-like black and white, and narrated by Zou with an effective boxing pep talk. Biotherm Homme’s ad reminds men everywhere that vigilant care should be given to even the thickest skin.