P.I.G China New Director: Floyd Russ
Earlier this year, German-American filmmaker Floyd Russ’s controversial film for SK-II “Marriage Market Takeover” generated international buzz and received over 1 million views on Youku within 24 hours of its initial release and has garnered numerous awards including Gold, Bronze and Glass Cannes Lions. P.I.G. is very excited to now be representing Floyd in China.
Floyd discovered his love for filmmaking at age of 12 while growing up in Los Angeles. His first film, produced while still in high school, won Best Student Film and Best New Voice at the Hollywood International Film Festival. After graduating from UCLA, he moved to New York and began his focus on advertising.
Floyd’s work has been featured on CNN, FOX News, NBC, MSNBC, the Today Show, Time, Huffington Post and New York Magazine. In 2014, his spot “Unload your 401k” won Titanium and Silver Lions at the Cannes Lions Festival, among many other awards.
Floyd is also an avid soccer, basketball, and football fan, and enjoys traveling to remote places where electricity is unreliable.