BMW m4

BMW takes the risk factor to the next level with P.I.G. China and director Alessandro Pacciani

To show off its new M4 coupe, BMW released a video showcasing the 430 HP beast’s handling prowess as it whips across a racetrack that has been built atop a mega factory.

Hitting over 8 million views on the web, the footage takes you on a ride filled with high octane and adrenaline fueled action that pushes the car’s performance over the limit.

The sound produced by the 430 horsepower, twin-turbocharged 3.0-liter inline six engine is music to our ears.

Watch the madness above and the making of below.


  • Director: Alessandro Pacciani
  • Agency: Interone Beijing
  • DoP: Paul Meyers
  • Producers: Xintai Feng / Nick Dodet