Brands split over Covid-19

As COVID-19 spreads around the globe, more and more people find themselves living under lockdown. Governments try to make people understand the importance of staying home by using the term “social distancing”, which means standing 6 feet apart from other people in an effort to lower the risk of transmitting infections.

It seems that the brands are doing it too….

McDonald’s, Coca-Cola and Chiquita are also among the many international brands to have quickly moved to redesigned their logos.

While this may seem like marketing genius, not everybody agrees. Douglas Sellers, executive creative director for Siegel+Gale says, “Our current global situation is no joke. It’s a serious matter, and brands designing social distancing logos have the potential to diminish the severity of what we are going through.”

Well actually, Doug, many roads lead to Rome. In the category of “serious and meaningful (and costly)”, LVMH group and Gap definitely score higher. They’ve retooled production lines to make sanitizers and masks. And you even have Ford and Tesla over yonder in the “butt-clenchingly serious” category; they’re making ventilators! At the end of the day, every little bit counts. Comic relief, laugh a little.

Stay safe.