Dove’s latest mega-viral video, “Choose Beautiful,” is an international social experiment that tackles the question: Why are so many women reluctant to celebrate their own beauty? P.I.G. helped Dove, Ogilvy Chicago, and production house Joinery with the Shanghai leg of the “Choose Beautiful” experiment, which also went on to survey the women of Delhi, San Francisco, London, and Sao Paolo. In Shanghai, we set two signs atop two adjacent doors at a mall, one sign reading “Beautiful” and the other “Average.” Women entering the mall, walked through the door they felt best described them. The ladies were then interviewed about their choices, and their responses provided some very poignant insights.
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In a bit of outside-the-box marketing (okay, way more than a bit), Audi has collaborated with the team behind the upcoming blockbuster Fifty Shades of Grey to produce a hilariously-awkward comedy sketch, which self-awarely parodies the notorious, superfluously sexual reputation of both the Fifty Shades film and the bestselling book it’s based on.
Audi, whose cars will appear in Fifty Shades of Grey under a much sexier light, sponsored this viral video starring Saturday Night Live’s Vanessa Bayer as a Fifty Shades fan on an elevator, all too eager to find someone to reenact scenes in the film with, making the men (and women) who share the elevator with her verrrrrry uncomfortable in the process. The clip was the brainchild of the agency Venables Bell & Partners. Fifty Shades of Grey releases worldwide on Valentine’s Day.
We here at P.I.G. have also collaborated with Audi, for a TV Spot that is as sleek and extravagant, if not as risque, as anything in the world of Mr. Christian Grey. Check it out here!
Feast your eyes on this collection of vintage soap packaging from China – assembled by the retro aficionado U-Book on Douban. U-Book also has some amazing galleries of mid-century Chinese clothing catalogues and a particularly lovely vintage Seagull camera.
As some have remarked on Weibo, they look good enough to eat!
Xiao Wen Ju, one of our favorite Chinese models currently blowing up the fashion world, stars in this new winter accessories campaign for Kenzo, shot by Frederik Heyman. Check out the eye-popping colors and cool set design by David White, as Xi’an-born Xiao poses alongside by Simon Sabbah. This has been a big year for Kenzo, as the legendary brand was revived by Opening Ceremony‘s Carol Lim & Humberto Leon. The new Xiao Wen Ju-starring campaign follows on the heels of the cheeky video clip “Watermarked“, a collaboration with digi-experimental art collective DIS Magazine, which showcased Kenzo’s Fall/Winter 2012 Men’s collection and was called “the best fashion film in years” by many. Can’t wait for more Kenzo (and Xiao Wen Ju) in 2013!
Recently, Shanghai’s Crystal Orange Hotel released a new promotional video entitled “The Queen’s Feast”, which dares to show their hotel “in the buff”.
A troupe of muscular men arrives at the hotel, checking into their sleek, modernist rooms, only to quickly strip down and position themselves at the windows. Suddenly the curtains are pulled back – and the result is a treat for all the hard-working Shanghai ladies who may have been walking home from the office that night. That’s right, it’s a beefcake feast, for all the “Queens” of our city (female and otherwise).
Take a “peek” at this fun campaign – in an advertising landscape that is oversaturated with scantily-clad women (and girls), it’s a nice change of pace to have some buff dudes on display. Enjoy the eye candy, ladies!
Watch on Youku.
More information and credits here.
On December 13 & 16th, the Hong Kong Art Center will be screening what looks to be a truly delightful program of the golden age of Hong Kong TV advertising – from the 1970s to the present. The program will explore how these historic ads “embody local culture, reflect social reality and serve as important historical time capsules.”
A Retrospective of Local Advertising from the 70s to Present + HK4As Kam Fan Awards 2012, Dec 13 & 16 at Hong Kong Art Center, Agnes B. Cinema
More information here.
If you’re not in Hong Kong to attend, here are a few of our favorite classic HK TVC’s – what are yours? Let us know in the comments!
Philips TV ad featuring Chow Yun Fat… as a clown
Stephen Chow with seriously rad sunglasses
The secret life of anthropomorphic Yakult bottles (in cartoon form)
Do the Puma hustle!
Some deliciously analogue 80’s technology in this Fuji ad – floppy discs, VHS cassettes and Walkmen, oh my!