P.I.G China New Director: Jonty Toosey

P.I.G. is very excited to now be representing Jonty Toosey in China.

From a very young age, Jonty has had a fascination for the moving image, experimenting with video and super 8 film in his. Following film school at LIFS in London, he began his directing career in television making promos for BBC, MTV, Discovery Channel and UKTV. Alongside his professional work in advertising he has directed several portrait documentary series for Discovery Channel, National Geographic and France 5.

In his advertising work, Jonty is always striving to create situations that come across as extremely honest and authentic. He extracts scenes within often restrictive and controlled situations that come across completely spontaneous and unrehearsed. His particular style has led him to work with global brands such as Nike, Ford, Mini Cooper, Coca Cola, Lipton Ice tea, Cathay Pacific, Hershey’s Chocolate, Molson Canadian, and Captain Morgan Rum. His campaigns have won him numerous international advertising awards including Cannes Lions for his Nike + and Molson Beer campaigns.

Jonty lives in London.


P.I.G China New Director: Tom Schlagkamp

P.I.G. is very excited to now be representing Tom Schlagkamp in China.

Known for his breakthrough film “The Rock ‘n’ Roll Manifesto” which won first place at the Cannes Young Director Awards, Berlin-based Tom Schlagkamp started out as a sound and light technician. He transitioned into film at RTL Germany, where he learned editing and motion graphics, and began shooting commercials, shorts, music videos, and movie promos. He went on to study directing at the Filmakademie Baden-Wuerttemberg, and a scholarship brought him to UCLA to learn about “The Hollywood Perspective”. Tom brings a style that is both strikingly visual and highly conceptual. His work is driven by intense imagery, strong narrative editing and thrilling storytelling.



P.I.G China New Director: Floyd Russ

Earlier this year, German-American filmmaker Floyd Russ’s controversial film for SK-II “Marriage Market Takeover” generated international buzz and received over 1 million views on Youku within 24 hours of its initial release and has garnered numerous awards including Gold, Bronze and Glass Cannes Lions. P.I.G. is very excited to now be representing Floyd in China.

Floyd discovered his love for filmmaking at age of 12 while growing up in Los Angeles. His first film, produced while still in high school, won Best Student Film and Best New Voice at the Hollywood International Film Festival. After graduating from UCLA, he moved to New York and began his focus on advertising.

Floyd’s work has been featured on CNN, FOX News, NBC, MSNBC, the Today Show, Time, Huffington Post and New York Magazine. In 2014, his spot “Unload your 401k” won Titanium and Silver Lions at the Cannes Lions Festival, among many other awards.

Floyd is also an avid soccer, basketball, and football fan, and enjoys traveling to remote places where electricity is unreliable. 

Elastic Fantastic Filmmaking

Lycra partnered with PIG China, AKQA Shanghai and director Laurent King to create three extended branded films, starting with a six-minute musical film set to an original song. To demonstrate that seemingly small differences can massively affect outcomes, the film is based around twins, and the differing fortunes of one that wears Lycra and one who doesn’t.

Read more interesting facts on: http://shpplus.com/news/elastic-fantastic-filmmaking/

A Family Trip with Lufthansa

With more young people busy at work, having no time to spend with their family, this fall Lufthansa brought us a warm commercial, inviting those busy-working people to enjoy a family trip together with the German airline. 

Credits:

  • Agency: Kolle Rebbe GmbH / We Marketing Group
  • Production Company: Markenfilm
  • Director: Arvin Chen
  • DOP: Andreas Berger
  • Production Service: P.I.G. China

Honor 8 Unleashs a Storm of Youth and Fashion

The latest Huawei Honor 8 spot starring Kris Wu shows his daring side while reinforcing Huawei’s flagship product and unleashing a storm of youth and fashion.


Dazzling BVLGARI

P.I.G.’s latest film for Bulgari China. Out of La Maison Shanghai and in co-production with Handsome, directed by Eugenio Recuenco,  the Chinese star Kris Wu brought us a dazzling fashion show.

Credits:

  • Agency: La Maison Shanghai
  • Director: Eugenio Recuenco
  • Production Houses: P.I.G. China / Handsome
  • Post Production: Nightshift
  • Music: GUM Shanghai

Free minds, Free bodies

“Life doesn’t happen online. It happens outside, in the streets. Under the sky. Amongst other bodies”

P.I.G. China director Dean Freeman’s latest film tells a story of mind and body. Shot in Havana, Cuba, the film depicts the streets, playgrounds, beaches of the city, but most importantly, the free spirits who answer the call of their minds to push the limits of bodies in an utopian society.

A Special Anniversary

This Spring, Holiday Inn and Ogilvy Shanghai re-teamed with directors J&J to bring us episode 2 of their Moments of Joy campaign, “Anniversary”. This time we follow a young professional couple, constantly on the go and constantly missing each other due to work travel and late nights in the office — a situation all too common now not only in China but all over the globe. 

Credits:

  • Client: IHG Holiday Inn
  • Agency: Ogilvy Shanghai
  • ECD: Darren Crawforth
  • Director: J+J
  • Production Company: P.I.G. China
  • Producer: Melissa Lee
  • Postproduction company: MPC Shanghai
  • Composer: Albert Yu

What Chew Talking About?

A Chinese young woman and Italian man hit the language barrier when they try to strike up a conversation on a plane in a fun new spot for Wrigley’s Doublemint Chewable Mints, created by BBDO South China, produced by P.I.G China and directed by Nelson Cabrera.

Credits:

  • Client: Wrigley China
  • Agency: BBDO South China 
  • Executive Creative Director: Kevin Lynch
  • Creative Director: Helen Sze
  • Business Director: Eric Zhou
  • Agency Producer: Maggie Ng
  • Production Company: P.I.G. China
  • Director: Nelson Cabrera
  • Executive Producer: Nick Dodet
  • Production Service Company Bangkok: Ta Prod
  • Line Producers: Anne Prakaiwat Guyon / Louis D.