P.I.G China New Director: Tom Schlagkamp

P.I.G. is very excited to now be representing Tom Schlagkamp in China.

Known for his breakthrough film “The Rock ‘n’ Roll Manifesto” which won first place at the Cannes Young Director Awards, Berlin-based Tom Schlagkamp started out as a sound and light technician. He transitioned into film at RTL Germany, where he learned editing and motion graphics, and began shooting commercials, shorts, music videos, and movie promos. He went on to study directing at the Filmakademie Baden-Wuerttemberg, and a scholarship brought him to UCLA to learn about “The Hollywood Perspective”. Tom brings a style that is both strikingly visual and highly conceptual. His work is driven by intense imagery, strong narrative editing and thrilling storytelling.



P.I.G China New Director: Floyd Russ

Earlier this year, German-American filmmaker Floyd Russ’s controversial film for SK-II “Marriage Market Takeover” generated international buzz and received over 1 million views on Youku within 24 hours of its initial release and has garnered numerous awards including Gold, Bronze and Glass Cannes Lions. P.I.G. is very excited to now be representing Floyd in China.

Floyd discovered his love for filmmaking at age of 12 while growing up in Los Angeles. His first film, produced while still in high school, won Best Student Film and Best New Voice at the Hollywood International Film Festival. After graduating from UCLA, he moved to New York and began his focus on advertising.

Floyd’s work has been featured on CNN, FOX News, NBC, MSNBC, the Today Show, Time, Huffington Post and New York Magazine. In 2014, his spot “Unload your 401k” won Titanium and Silver Lions at the Cannes Lions Festival, among many other awards.

Floyd is also an avid soccer, basketball, and football fan, and enjoys traveling to remote places where electricity is unreliable. 

Elastic Fantastic Filmmaking

Lycra partnered with PIG China, AKQA Shanghai and director Laurent King to create three extended branded films, starting with a six-minute musical film set to an original song. To demonstrate that seemingly small differences can massively affect outcomes, the film is based around twins, and the differing fortunes of one that wears Lycra and one who doesn’t.

Read more interesting facts on: http://shpplus.com/news/elastic-fantastic-filmmaking/

A Family Trip with Lufthansa

With more young people busy at work, having no time to spend with their family, this fall Lufthansa brought us a warm commercial, inviting those busy-working people to enjoy a family trip together with the German airline. 

Credits:

  • Agency: Kolle Rebbe GmbH / We Marketing Group
  • Production Company: Markenfilm
  • Director: Arvin Chen
  • DOP: Andreas Berger
  • Production Service: P.I.G. China

Honor 8 Unleashs a Storm of Youth and Fashion

The latest Huawei Honor 8 spot starring Kris Wu shows his daring side while reinforcing Huawei’s flagship product and unleashing a storm of youth and fashion.


Dazzling BVLGARI

P.I.G.’s latest film for Bulgari China. Out of La Maison Shanghai and in co-production with Handsome, directed by Eugenio Recuenco,  the Chinese star Kris Wu brought us a dazzling fashion show.

Credits:

  • Agency: La Maison Shanghai
  • Director: Eugenio Recuenco
  • Production Houses: P.I.G. China / Handsome
  • Post Production: Nightshift
  • Music: GUM Shanghai

Free minds, Free bodies

“Life doesn’t happen online. It happens outside, in the streets. Under the sky. Amongst other bodies”

P.I.G. China director Dean Freeman’s latest film tells a story of mind and body. Shot in Havana, Cuba, the film depicts the streets, playgrounds, beaches of the city, but most importantly, the free spirits who answer the call of their minds to push the limits of bodies in an utopian society.

A Special Anniversary

This Spring, Holiday Inn and Ogilvy Shanghai re-teamed with directors J&J to bring us episode 2 of their Moments of Joy campaign, “Anniversary”. This time we follow a young professional couple, constantly on the go and constantly missing each other due to work travel and late nights in the office — a situation all too common now not only in China but all over the globe. 

Credits:

  • Client: IHG Holiday Inn
  • Agency: Ogilvy Shanghai
  • ECD: Darren Crawforth
  • Director: J+J
  • Production Company: P.I.G. China
  • Producer: Melissa Lee
  • Postproduction company: MPC Shanghai
  • Composer: Albert Yu

What Chew Talking About?

A Chinese young woman and Italian man hit the language barrier when they try to strike up a conversation on a plane in a fun new spot for Wrigley’s Doublemint Chewable Mints, created by BBDO South China, produced by P.I.G China and directed by Nelson Cabrera.

Credits:

  • Client: Wrigley China
  • Agency: BBDO South China 
  • Executive Creative Director: Kevin Lynch
  • Creative Director: Helen Sze
  • Business Director: Eric Zhou
  • Agency Producer: Maggie Ng
  • Production Company: P.I.G. China
  • Director: Nelson Cabrera
  • Executive Producer: Nick Dodet
  • Production Service Company Bangkok: Ta Prod
  • Line Producers: Anne Prakaiwat Guyon / Louis D.

Meters/bonwe x Disney want you to have Fun

Chinese apparel giant Meters/bonwe has released a three-part campaign to launch its new line of alphabet tees made in collaboration with Disney. Anomaly Shanghai worked with P.I.G. China and Passion Pictures director Plenty to create three whimsical 15-second spots centered around themes of Fun, Love and Joy.

Renowned for their eclectic, energetic aesthetic, Plenty blends playful animation and live footage to imagine a wonderland in which ice-cream-headed models dance with boxing gloves, rainbows and hot-air balloons. Recalling the childhood joy inspired by Mickey and friends, the spots feature a small selection of the more than 1000-piece collection of Disney-themed garments. 

Buenos Aires-based Plenty has recently joined the Passion Pictures Australia stable of talent.

Credits:

  • Client: Meters /Bonwe
  • Brand Manager: Yoyo Sun
  • Agency: Anomaly Shanghai
  • ECD:  Elvis Chau
  • Production Company: P.I.G. China / Passion Pictures Australia
  • P.I.G. China EP: Melissa Lee
  • Passion Pictures Australia EP:  Katie Mackin
  • Director: Plenty
  • Creative Director: Mariano Farías
  • Cinematographer: Sol Abadi
  • Art Director: Valeria Moreiro
  • Plenty EP: Inés Palmas
  • Music and Sound Design: Mil Cables