Chinese apparel giant Meters/bonwe has released a three-part campaign to launch its new line of alphabet tees made in collaboration with Disney. Anomaly Shanghai worked with P.I.G. China and Passion Pictures director Plenty to create three whimsical 15-second spots centered around themes of Fun, Love and Joy.
Renowned for their eclectic, energetic aesthetic, Plenty blends playful animation and live footage to imagine a wonderland in which ice-cream-headed models dance with boxing gloves, rainbows and hot-air balloons. Recalling the childhood joy inspired by Mickey and friends, the spots feature a small selection of the more than 1000-piece collection of Disney-themed garments.
Buenos Aires-based Plenty has recently joined the Passion Pictures Australia stable of talent.
- Client: Meters /Bonwe
- Brand Manager: Yoyo Sun
- Agency: Anomaly Shanghai
- ECD: Elvis Chau
- Production Company: P.I.G. China / Passion Pictures Australia
- P.I.G. China EP: Melissa Lee
- Passion Pictures Australia EP: Katie Mackin
- Director: Plenty
- Creative Director: Mariano Farías
- Cinematographer: Sol Abadi
- Art Director: Valeria Moreiro
- Plenty EP: Inés Palmas
- Music and Sound Design: Mil Cables
Stylishly shot in black and white, the new spot directed by Marcelo Burgos in Argentina became a pick of the day in Creativity magazine.
Anyone who grew up in the ’80s or early ’90s will appreciate the witty humor of this spot from Schweppes in which a bunch of confused-looking millennials get a little history lesson on what life was like back then. It will definitely also make Chinese audiences with similar generational gaps laugh.
See Marcelo Burgos full reel here.
BMW takes the risk factor to the next level with P.I.G. China and director Alessandro Pacciani
To show off its new M4 coupe, BMW released a video showcasing the 430 HP beast’s handling prowess as it whips across a racetrack that has been built atop a mega factory.
Hitting over 8 million views on the web, the footage takes you on a ride filled with high octane and adrenaline fueled action that pushes the car’s performance over the limit.
The sound produced by the 430 horsepower, twin-turbocharged 3.0-liter inline six engine is music to our ears.
Watch the madness above and the making of below.
- Director: Alessandro Pacciani
- Agency: Interone Beijing
- DoP: Paul Meyers
- Producers: Xintai Feng / Nick Dodet
BMW unveils its new BMW 7 Series in China with their new campaign from Serviceplan Beijing, directed by Xavier Chassaing and produced by P.I.G. China. Shot in the mountains of Xinjiang, China, the film showcases the car as the new “wave of the future” as it literally and metaphorically lights up the world around it. The lush verdant landscapes of western China were scanned especially for the film, then brought to life by post production studio Mathematic.
- Agency: Service Plan Beijing
- Director: Xavier Chassaing
- Production: P.I.G. CHina
- Post Production: Mathematic Paris
- ECD: Kathrin Guethoff
Having brought us real men with their recent Dove Men film, director duo J+J have teamed up with Ogilvy and P.I.G. China once again. The first of Holiday Inn’s Moments of Joy campaign, the film highlights the relationship between working mother and daughter and the common struggle for work-life balance. Catch the film online here or during some of the most-watched Chinese TV shows, “The Voice of China” and “Dad, Where Are We Going?”. Coverage on the film from AdAge here.
Biotherm Homme believes that even the toughest guys should be keeping moisturized. The luxury skincare company’s new “Total Recharge” moisturizing face wash gives a man the refreshing splash of energy that lets him fight through the rest of his day. Biotherm Homme’s new “Manifesto” spot—produced by P.I.G.—fittingly features international boxing champion Zou Shiming getting a “total recharge” in the middle of his training and sparring. The Ben Tseng-directed spot is shot in a film noir-like black and white, and narrated by Zou with an effective boxing pep talk. Biotherm Homme’s ad reminds men everywhere that vigilant care should be given to even the thickest skin.
Doublemint’s latest campaign just launched this month in China and across Southeast Asia, featuring a bear as a young man’s enigmatic wingman. Directed by P.I.G. director Marcelo Burgos, the film was shot in sunny Los Angeles with both a real bear and an animatronic bear. Watch Marcelo’s ‘Bear’ above, then view more of Marcelo’s clever, funny work on his director’s page.
Film Screening Tuesday Aug 18, 2015
Free “Grumpy” movie popcorn snacks
Drink specials on beer, wine, and cocktails
Doors at 9 | Movie starts at 9:30
65-4 Maoming Bei Lu (Weihai Lu/Yan’an Lu)
Space is limited to 35 seats
First come, first serve
More on the film:
Beyond the Brick: A LEGO Brickumentary (2015, 95 min., dir. Daniel Junge & Kief Davidson)
How did a small toy brick manufacturer from Denmark evolve into a global empire spawning countless franchises, blockbuster movies, hit TV shows, and even amusement parks? In their detailed documentary, filmmakers Daniel Junge and Kief Davidson explore the little-known origins of Lego in the 1930s ,and track the toy company’s evolution into a staple toy of childhoods across the globe. The documentary also chronicles the fans and professionals who’ve devoted their lives to creating and expressing with Legos, and showcases some of the most jaw-dropping Lego sculptures ever seen. Hosted by comedic actor Jason Bateman in a Lego figurine-form, Beyond the Brick is a fun, eye-opening examination the Lego phenomenon.
Dove Men and Ogilvy London recently asked director team J+J and P.I.G. to travel all over Shanghai, and film a montage that celebrates real men in today’s world. The film we came back with is a quietly scored and moving tribute to our fathers, sons, brothers, husbands, and boyfriends, and the crucial roles they play as our mentors, caretakers, and companions. We welcome you to see the director’s cut of this poignant piece by J+J, exclusively here on our website.
P.I.G. China’s producers helped put together a hip new ad for the latest scented body wash from Lynx (or Axe, as it’s known to our American readers). We are thrilled with the final version of this CGI-filled spot, which was directed by Mauri Chifflet and filmed by cinematographer Rain Li. The Lynx body wash scent advertised in this spot is known as ‘Fever’ in other countries, but here in China it’s been rebranded with a title that means “Continuously Sharp.” Our new ad helps push this rebranding; in it, a tired man showers with the new Lynx bodywash and instantly feels becomes vibrant and alert, ready for a night out on the town.