Diane Sagnier’s Too-Cool Preview Film for Leinboho 2015

Diane Sagnier is a fashion photographer, an up and coming musician, and (bless us) a director repped by P.I.G. China. We are in awe each time Diane releases a new spot, because we never know what inventive visual twist she’ll grace a campaign with. Diane’s latest ad, which previews the 2015 releases of French luxury fashion line Leinboho, is another display of her ability to conceive fresh, effective ideas for a brand. You can see the planning Diane put into shooting this film by the beautiful way it all cuts together, using split-screen editing to create a sort of kaleidoscopic dance. Impeccably synced with a very fitting soundtrack, Diane Sagnier’s “Leinboho ss 15 revolucion” imbues a variety of Leinboho’s new 2015 attire with a cool, sleek vibe that viewers will aspire to. To see more of Diane’s inventive work check out her reel HERE.

Bonus Links:

Analog Thoughts, Diane’s blog
The Music of Diane’s band, Camp Claude

The Grumpy Pig x P.I.G. China Pigpen Cinema Presents: Pina 3D

Film Screening Tuesday May 19, 2015
3D Glasses will be provided

Free “Grumpy” movie popcorn snacks
Drink specials on beer, wine, and cocktails

Doors at 9 | Movie starts at 9:30
65-4 Maoming Bei Lu (Weihai Lu/Yan’an Lu)
Space is limited to 35 seats
First come, first serve

More on the film:
Pina (2011, 106 min., dir. Wim Wenders)

In Pina, legendary filmmaker Wim Wenders uses beautiful color palettes, multi-layered backdrops, and state-of-the-art 3D cameras to restage the dance pieces of the late maverick choreographer Pina Bausch. Bausch was a radical re-inventor of German dance theater, who mastered the elegance and precision of classical ballet, then furiously disposed of its conventions. Bausch had her dancers fighting, kissing, and shouting in her dance numbers, set on stages she’d subversively adorned with dirt, leaves, or even ankle-deep water. Pina recreates Bausch’s choreographies on a grand scope only possible through filmmaking. The film’s set design and cinematography are intricately planned to make Pina’s 3D experience truly immersive, allowing you, the viewer to fully appreciate the jaw-dropping beauty of Bausch’s dance routines.

Bruno Aveillan Whisks You Through L’Oreal’s Color Riche Spectrum

From director Bruno Aveillan comes a polychromatic, sensual journey that telegraphs each bold, enticing color from L’Oreal’s new Color Riche line of lipsticks, eye shadows, and nail polishes. In Bruno’s “Color Riche” film, world-class models like Karlie Kloss strike poses in elaborately designed rooms with vibrant single-color schemas, each scene evoking the mood of a color from L’Oreal’s Color Riche palette. Each set design in “Color Riche” perfectly embodies its color, and everything in the 4-minute film is so elegant, a still pulled from any moment befits a framing upon a wall.

Screenshot 2015-04-07 11.23.52

HELP! Robert Freeman is a Legend, and His Life’s Work is in Danger of Utter Ruin

P.I.G. director Dean Freeman’s father Robert Freeman was a trailblazing photographer, best known for the portraits and album covers he shot for his good friends, The Beatles. Beatles beatles-for-sale (1)

with-the-beatles-385

That’s right, Robert shot THIS one.

Tragically, Robert is currently in ill health, and unable to personally protect his portfolio—a photograph collection of tremendous cultural value, featuring the first ever Pirelli Calendar: Pirelli Plus canonical stills of the 20th Century’s greatest icons, from Muhammad Ali to John Coltrane to Andy Warhol. Screenshot 2015-04-03 17.57.52 Robert’s son Dean, with some assistance from Robert’s friend Sir Paul McCartney, is raising money here to help preserve Robert’s life’s work: pmtweet Dean is selling a piece of very rare Beatles memorabilia: a limited batch of prints of the exclusive above photo of John Lennon, taken by Robert inside Lennon’s home in Surrey. The high-quality, C-type metallic paper prints of this photo will be scanned from the original photograph directly and only upon order, and no more of these expert reprints will be made after May 15, 2015. Buy soon, to help the great cause of protecting both Robert’s and the world’s pictorial legacy.

Pigpen Cinema Presents: Indie Game: The Movie!

Tuesday 21 April, 2015

Doors at 9 | Movie starts at 9:30
65-4 Maoming Bei Lu (Weihai Lu/Yan’an Lu)

Drink specials on beer, wine, and cocktails
Free “Grumpy” movie popcorn snacks
Space is limited to 35 seats
First come first serve

More on the film: Indie Game: The Movie (2012, 103 min., dirs. Lisanne Pajot & James Swirsky) The late Roger Ebert claimed that video games are not art, but even he found Indie Game: The Movie to be “fascinating,” and a strong counter-point to his statement. This Sundance Award-winning, fully Kickstarter-funded documentary gives ode to those most trivialized and dismissed of all modern craftsmen, video game designers, and sheds light on the stress, heartbreak, and genius that go into making a playable video game.

The four subjects presented in Indie Game: The Movie are all independent game designers, who riskily finance, conceive, code, and lose sleep over their single-and-multi-player labours of love, in hopes of placating the notoriously vocal gaming community, and producing the next Xbox Marketplace mega-hit. Indie Game: The Movie is not only a demystifying look into the game-design process, but also an engrossing drama about the thought and sacrifice needed to make anything of significance in this world, whether it’s art or not.

No VPN? Watch Film Here: www.tudou.com/programs/view/cnFtPccuR8c/

Pigpen Cinema Presents: Dark Days

Tuesday 17 March, 2015

Doors at 9 | Movie starts at 9:30
65-4 Maoming Bei Lu (Weihai Lu/Yan’an Lu)

Drink specials on beer, wine, and cocktails
Free “Grumpy” movie popcorn snacks
Space is limited to 35 seats
First come first serve

More on the film:

Dark Days (2000, 94 min., Dir Marc Singer)

Winner of 3 awards at the 2000 Sundance Film Festival

From The Guardian: “Singer’s subject is the community of lost souls living in the underground tunnels beneath Penn Station, in New York. They have erected plasterboard partitions, and ingeniously managed to reroute electricity to their homemade shacks, though there is no running water. They can be very houseproud. It is safer down in their subterranean shantytown than being homeless on ground level, but for me a second viewing disclosed even more clearly the un-bohemian horror of actually existing down there, having almost literally fallen through the cracks. In the darkness, their faces loom like lost souls in purgatory: in daylight, they look quite different and more human.”

Trailer:

No VPN? Watch here:
http://video.mtime.com/33323/?mid=64256

Audi Just Released a Hilarious Fifty Shades of Grey Parody

In a bit of outside-the-box marketing (okay, way more than a bit), Audi has collaborated with the team behind the upcoming blockbuster Fifty Shades of Grey to produce a hilariously-awkward comedy sketch, which self-awarely parodies the notorious, superfluously sexual reputation of both the Fifty Shades film and the bestselling book it’s based on.

Audi, whose cars will appear in Fifty Shades of Grey under a much sexier light, sponsored this viral video starring Saturday Night Live’s Vanessa Bayer as a Fifty Shades fan on an elevator, all too eager to find someone to reenact scenes in the film with, making the men (and women) who share the elevator with her verrrrrry uncomfortable in the process. The clip was the brainchild of the agency Venables Bell & PartnersFifty Shades of Grey releases worldwide on Valentine’s Day.

We here at P.I.G. have also collaborated with Audi, for a TV Spot that is as sleek and extravagant, if not as risque, as anything in the world of Mr. Christian Grey. Check it out here!

This is What Chinese Art Looks Like

    The realities of modern Chinese culture remain unknown to much of the world. Even in an age of unlimited access to knowledge, many still get their information about China from articles on Tiger Moms or Crouching Tiger, Hidden Dragon. Contrary to the very popular belief about Chinese people, they are not all tigers. And some of them don’t even know how to hold a kung fu battle in the sky.

    Today’s China is rapidly shedding the traditions, beliefs, and–in consequence–aesthetics it has perennially been associated with. Soon enough, the dated concepts of China’s art as merely minimalist watercolor landscapes or calligraphy on foldable fans will evaporate. Works like the following, from artists who are challenging, complex, and eclectically influenced, will obliterate the classical definition of a “Chinese Artist.”

1. Xiang Gao

“Flower funeral”

Installation

Installation

“Flow”

    When growing up in China, Xiang Gao was simultaneously obsessing over rock n’roll & western art and training in Chinese traditional painting. Now he’s invaded the San Francisco art world, and creates work that can be labeled neither eastern nor western, but can be labeled wry and eye-opening. Gao’s eccentric paintings on rice paper are arguably the most successful collision of eastern and western tastes since sriracha was mixed with mayonnaise.

2. Wei Linyuan

“Vincente”

“BANANA!”

No, that’s not your your webpage still loading. The above are Wei Linyuan‘s completed oil paintings.

    Chuck Palahniuk, the author of the novel Fight Club, once wrote that “art never comes from happiness.” But that statement is untrue, and also pretentious. In fact, the Milan-educated Wei Linyuan, whose work has been widely shared on Tumblr, derives inspiration for her fun oil paintings from “the happiness that everyone experiences in life.” And Wei’s work might just have a better legacy than the novel Fight Club, as a movie about a digital banana will definitely not be better than its source material.

3. Yang Yongliang

YangYon

        Shan shui is the Chinese art of painting land and mountainscapes with both a brush and a rich philosophical guideline based around nature’s elements. Yang Yongliang, a masterful practitioner of Shan Shui painting, has spent a lifetime closely observing Chinese vistas, before seeing them heartlessly razed during China’s modernization. Yang’s belief is that “The development of our cities is at the expense of nature,” and his shan-shui style renderings of cityscapes could not make that view any clearer.

4. Yue Minjin 

Hats Series

“Execution”

    Yue Minjin has created an army of laughing figures, whose faces he based on his own. The dark satire of Yue’s paintings often comes from the juxtaposition of revelry and tragedy, as seen in Execution, above. The laughter of his subjects may not be guffaws of joy, but instead cackles of derangement toward a society’s senselessness. Less Pillsbury Dough Boy, more the Joker. Execution was sold at £2.9 million pounds (US $5.9 million), making it the most expensive contemporary Chinese painting ever. When asked whether the painting being set in China was a critique of Chinese history, Yue astutely replied that whatever his political impetus, “I want the audience not to think of one thing or one place or one event. The whole world’s the background.”

5. Wang Guanyi 

WangGuangyi

    Wang Guanyi is another artist who’s made millions from his singular pop aesthetic. Wang’s works are often auctioned at such Old Money bastions as Sotheby’s and Christie’s—yeah, he knows, he’s hypocritical. Mixing major brand logos with political posters, Wang Guanyi asserts that whether they’re used to propagandize or advertise, the techniques for controlling a population are everlasting and universal: repeatedly flood the people with your symbols, slogans, and self-praise, until they cannot help but admire you. This blog post was sponsored by Pepsi.

Pepsi - Go buy a Pepsi.

Pepsi – Go buy a Pepsi.