What Chew Talking About?

A Chinese young woman and Italian man hit the language barrier when they try to strike up a conversation on a plane in a fun new spot for Wrigley’s Doublemint Chewable Mints, created by BBDO South China, produced by P.I.G China and directed by Nelson Cabrera.


  • Client: Wrigley China
  • Agency: BBDO South China 
  • Executive Creative Director: Kevin Lynch
  • Creative Director: Helen Sze
  • Business Director: Eric Zhou
  • Agency Producer: Maggie Ng
  • Production Company: P.I.G. China
  • Director: Nelson Cabrera
  • Executive Producer: Nick Dodet
  • Production Service Company Bangkok: Ta Prod
  • Line Producers: Anne Prakaiwat Guyon / Louis D.