• Lycra Lycra

    Lycra – Love Will Never Run

    Lycra – Love Will Never Run
    Lycra – Love Will Never Run

  • lyCRA lyCRA

    Lycra

    Lycra
    Lycra

  • bmw_casestudy bmw_casestudy

    BMW 2 Series - Launch Campaign

    BMW 2 Series - Launch Campaign
    BMW 2 Series - Launch Campaign

  • laurent_king_perrier_secret_place_teaser laurent_king_perrier_secret_place_teaser

    Perrier – Secret Place Teaser

    Perrier – Secret Place Teaser
    Perrier – Secret Place Teaser

  • laurent_king_goodyear_duck laurent_king_goodyear_duck

    GoodYear – Enjoy The Rain

    GoodYear – Enjoy The Rain
    GoodYear – Enjoy The Rain

  • laurent_king_renault_clio_unforgettable_user_journey laurent_king_renault_clio_unforgettable_user_journey

    Renault – Clio Unforgettable User Journey

    Renault – Clio Unforgettable User Journey
    Renault – Clio Unforgettable User Journey

Laurent King is a director and cinematographer based in Paris.
Having studied Arts and Photography in Washington DC and Paris, Laurent has worked in different audiovisual areas. In fiction, he has worked with the director Eric Valette for the film “La Proie” and the TV series “Braquo”. He has also worked in TV and Internet campaigns, short films and videoclips.

Over the years, Laurent's work has consistently garnered awards, though his most notable project is probably "Perrier Secret Place". This interactive film, shot in six days but planned for over a year, allows the user to jump between the POVs of 60 characters and as many story lines. Awards for the project include: 4 Lions in Cannes 2013, FWA of the Month, 6 Eurobest including Gold for Best Interactive Film, 2 Epica, and the Grand Prix Stratégies du Marketing Digital.

Laurent's recent work for the China market, Goodyear's "Enjoy The Rain", recently received a Bronze award in Digital Strategy at the 2014 Asian Marketing Effectiveness & Strategy Awards.