Make it Pop! Chinese model Xiao Wen Ju for Kenzo

Xiao Wen Ju, one of our favorite Chinese models currently blowing up the fashion world, stars in this new winter accessories campaign for Kenzo, shot by Frederik Heyman. Check out the eye-popping colors and cool set design by David White, as Xi’an-born Xiao poses alongside by Simon Sabbah. This has been a big year for Kenzo, as the legendary brand was revived by Opening Ceremony‘s Carol Lim & Humberto Leon. The new Xiao Wen Ju-starring campaign follows on the heels of the cheeky video clip “Watermarked“, a collaboration with digi-experimental art collective DIS Magazine, which showcased Kenzo’s Fall/Winter 2012 Men’s collection and was called “the best fashion film in years” by many. Can’t wait for more Kenzo (and Xiao Wen Ju) in 2013!


Watch below: The fashion film “Watermarked” directed by Marco Rosso of DIS Magazine.