With a succession of quick cuts and a powerful narration, Bruno Aveillan’s new ad for Tiffany & Co.’s CT60 timepieces fills us with the same energy that permeates New York City’s every corner, at every second. “A New York Minute,” is a one-minute spot packed with 70+ one-second-or-less shots of New York and the diverse citizens living there. Eugenio’s new spot is definitely not the first ever watch commercial with a connection to the phrase “A New York Minute,” but it is one of the few directed well enough to be worth your time. See more of Bruno Aveillan’s work on his P.I.G. director’s page.