BMW m4

BMW takes the risk factor to the next level with P.I.G. China and director Alessandro Pacciani

To show off its new M4 coupe, BMW released a video showcasing the 430 HP beast’s handling prowess as it whips across a racetrack that has been built atop a mega factory.

Hitting over 8 million views on the web, the footage takes you on a ride filled with high octane and adrenaline fueled action that pushes the car’s performance over the limit.

The sound produced by the 430 horsepower, twin-turbocharged 3.0-liter inline six engine is music to our ears.

Watch the madness above and the making of below.

Credits:

  • Director: Alessandro Pacciani
  • Agency: Interone Beijing
  • DoP: Paul Meyers
  • Producers: Xintai Feng / Nick Dodet

P.I.G. Screening Series: Die Hard at the Grumpy Pig

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On December 10, P.I.G. launches its Shanghai screening series with a special collaboration with our friends at The Grumpy Pig. And what better way to ring in the season than with a Hollywood holiday classic: “Die Hard” (1988). We’ll be screening the film and serving a special, Die Hard-themed menu – reserve now to make sure you don’t miss it!

The Grumpy Pig x P.I.G. China
“Movie & Grub”: Christmas Edition
Tuesday, December 10, 2013, 8pm @ The Grumpy Pig, Shanghai
Space Limited. Reservations: 6217-3355

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Did you forget that “Die Hard” is an amazing Christmas movie? Watch the trailer again to refresh your memory…

We love cinema

Now in theatres across France, the latest from director Olivier Megaton. A PIG China co-production.