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PIG’s Yuni He and other Asian marketing leaders share insights and trends with LBB Online into the “Gold Rush”of Micro-dramas.
Read the full article here.
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Balenciaga partners with P.I.G. for its 2026 Chinese New Year campaign
Shot in Shanghai, the stills and video campaign captures the bold spirit and forward momentum of the Year of the Horse through a distinctly Balenciaga lens. Kudos to Creative Visual Director Leonie Miller-Aichholz, director/photographer John Yuyi, stylist Ally Macrae, and the whole production team at P.I.G. for an inspiring collaboration. View the film HERE
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NEW WORK – Lancôme Chinese New Year 2026
PIG and Paris based outfit Solab partnered to produce the new film for Lancôme Chinese New Year 2026. Shot in Beijing over 5 days and directed by Builders Club, it features Lancôme China celebrity spokesperson Nini. Credits Client: Lancôme Agency: Publicis Luxe Paris Production Company: Solab Director: Builders Club Director of Photography: Jeremy Valender Production…