Balenciaga partners with P.I.G. for its 2026 Chinese New Year campaign

Shot in Shanghai, the stills and video campaign captures the bold spirit and forward momentum of the Year of the Horse through a distinctly Balenciaga lens.

Kudos to Creative Visual Director Leonie Miller-Aichholz, director/photographer John Yuyi, stylist Ally Macrae, and the whole production team at P.I.G. for an inspiring collaboration.

View the film HERE