NEW WORK – Lancôme Chinese New Year 2026

March 3, 2026

PIG and Paris based outfit Solab partnered to produce the new film for Lancôme Chinese New Year 2026.

Shot in Beijing over 5 days and directed by Builders Club, it features Lancôme China celebrity spokesperson Nini.

Credits

Client: Lancôme

Agency: Publicis Luxe Paris

Production Company: Solab

Director: Builders Club

Director of Photography: Jeremy Valender

Production China: P.I.G.

Click to watch film HERE