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BMW takes the risk factor to the next level with P.I.G. China and director Alessandro Pacciani
To show off its new M4 coupe, BMW released a video showcasing the 430 HP beast’s handling prowess as it whips across a racetrack that has been built atop a mega factory.
Hitting over 8 million views on the web, the footage takes you on a ride filled with high octane and adrenaline fueled action that pushes the car’s performance over the limit.
The sound produced by the 430 horsepower, twin-turbocharged 3.0-liter inline six engine is music to our ears.
Watch the madness above and the making of below.
- Director: Alessandro Pacciani
- Agency: Interone Beijing
- DoP: Paul Meyers
- Producers: Xintai Feng / Nick Dodet