So Fresh and So Clean: Beautiful Vintage Soap Packaging from China

Feast your eyes on this collection of vintage soap packaging from China – assembled by the retro aficionado U-Book on Douban. U-Book also has some amazing galleries of mid-century Chinese clothing catalogues and a particularly lovely vintage Seagull camera.

As some have remarked on Weibo, they look good enough to eat!
(“很小的时候，总会觉得香皂是蛋糕那样能吃的东西，，看这个设计和颜色，，太有爱了”)

View the full set here.
(Via one of our favorite artists Yan Cong)