P.I.G. China’s producers helped put together a hip new ad for the latest scented body wash from Lynx (or Axe, as it’s known to our American readers). We are thrilled with the final version of this CGI-filled spot, which was directed by Mauri Chifflet and filmed by cinematographer Rain Li. The Lynx body wash scent advertised in this spot is known as ‘Fever’ in other countries, but here in China it’s been rebranded with a title that means “Continuously Sharp.” Our new ad helps push this rebranding; in it, a tired man showers with the new Lynx bodywash and instantly feels becomes vibrant and alert, ready for a night out on the town.
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