PIG China

Elastic Fantastic Filmmaking

Lycra partnered with PIG China, AKQA Shanghai and director Laurent King to create three extended branded films, starting with a six-minute musical film set to an original song. To demonstrate that seemingly small differences can massively affect outcomes, the film is based around twins, and the differing fortunes of one that wears Lycra and one who doesn’t.

Read more interesting facts on: http://shpplus.com/news/elastic-fantastic-filmmaking/