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Virtual influencers are shaking up China’s online retail

Posted on: 09/11/20 Friday Last updated on: 12/06/20 Sunday Comments: 0 Categorized in: POV Exclusive Written by: Yuni He
Brick and mortar is dead. Brands seek to reconquer retail by live-streaming virtual idols. China takes a giant lead.

Virtual KOL Ling from Shanghai AI start-up Xmov ©Xmov

by Crystal Reed

此文章仅限英文版

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