PIG China

Doublemint ‘Bear’

Doublemint’s latest campaign just launched this month in China and across Southeast Asia, featuring a bear as a young man’s enigmatic wingman. Directed by P.I.G. director Marcelo Burgos, the film was shot in sunny Los Angeles with both a real bear and an animatronic bear. Watch Marcelo’s ‘Bear’ above, then view more of Marcelo’s clever, funny work on his director’s page.